ABOUT

MATCHA and is a specialty matcha shop that blends the umami, aroma, and bitterness of Uji matcha with the flavours of Japanese fermented foods and superfoods, offering a new potential for matcha.

At MATCHA and, we proudly serve unique latte menus that can only be enjoyed at our matcha stand, including the world’s first MISO MATCHA LATTE—an original drink blending matcha with miso, which we developed ourselves.

The vision behind the project name : MATCHA and

What we aim to convey through this brand is encapsulated in a single phrase: "YOU ARE WHAT YOU DRINK"

We often consume water, coffee, and matcha without much thought—drinks that frequently outnumber the meals we eat. In other words, what we drink becomes a part of who we are.We believe that discovering genuine, high-quality flavours and healthy choices brings joy to life.As Japanese, we bring both tradition and innovation to this brand.

Our brand name, MATCHA and,reflects a commitment to preserving traditional matcha culture while reimagining everyday matcha lattes to be even more delicious, healthier, and more creative.

Our drinks are based on ceremonial-grade Uji matcha from Kyoto, blended with Japanese fermented ingredients to create unique matcha and hojicha beverages. These original creations represent a fusion of Japanese tea culture, as embodied by matcha, and the tradition of Japanese fermented foods, as represented by miso—a concept that has yet to exist in Japan.This distinctive blend has achieved an unparalleled level of flavour, umami, and health benefits, marking the beginning of our brand.

With our uniquely Japanese, high-quality flavours and exclusive blends, we aim to set a new standard for matcha. We invite you to experience the world of MATCHA and.